Recently, we had to work on a project given by our local partner to create custom automation data base based on eBay API. Our development team worked on creating 3 scripts to match our 3 attributes set and fill automatically SQL database. The link on Paw Patrol Patroller is generated from 2 scripts, one from eBay API and our custom made script to find available stock.
There are 2 approaches of Magento website expenses. The first one is related to develop a website and the second one is the cost of maintenance.
- The cost of developing Magento website start from $900 to $60,000. Magento doesnt allow you to add easily plugins and custom theme. There are few theme that have some good editorials tools but overall you will probably need a programmer to customise your website. As an example, the cost of developing Little Live Pets & Zanussi websites for DMS was $4,200.
- The cost of maintenance is mixed on Magento. Cost is lower than Drupal but way higher than WordPress. You can estimate from $3,000 to $30,000 to maintain and keep developing a good Magento website. A new landing page like Unox can be easily $500 for the content, layout and coding.
There is different way to build youl internal link structure such as blog and homepage links. Magento give you a second option to build categories and subcategories content by adding a static block under Custom design > Custom layout update
Add the following code:
<block type="cms/block" name="cooking2" after="-">
It will display you new block under you subcategories and will give you space for your internal link structure. See ex: Zombicide & Magic Cards categories. For some themes, this option is not working properly such as on iconista website where we need a proper coder to custom the layout.
Like most of eCommerce, you might have a lot of products on your website and this is the main reason why you need anchor filters that will allow your customers to review only products they are interested in.
Number of products per page
We recommend from 15 to 24 products per page because less than 15 will force your customers to click all the time on next page and over 24 products might slow down your page speed.
Unlike 2014, more and more e Commerce doesnt include content in category page, even through it might affect the navigation. SEO can't be avoided today. You can check one great example on Petra beer glasses category page.
Catering Equipment website
Petra Equipment was designed to ensure that all aspects of SEO and the navigation will be optimized at 100%. We use Magento 1.9 version in 2015 to be able to work with all the recommend plug ins that we generally use. Additionally we add a brand section to rank for some famous cooking brand on Google.
You can try today to test our SEO results such as "pizza oven" on Google. We additionally add some extra features such as product enquiries and project estimation. Website design and SEO was made by a local digital marketing agency called DMS. Magento was integrated with they newsletters software: Mailchimp.