Shopify – flate rate shipping

In October , we have been approached to edit Exo Shopify store and to work out the logistic for the online shop. After few tests, we find out that the best way to to calculate the shipping will be per cube meter rather than weight. However our aim is to use a flat rate rather than a table price, as it is more easy for the customers to understand the shipping cost involved in purchasing bonzai driftwood for sale. On the top of it, the cube meter solution is more difficult to use on Shopify than other platform.

Magento Attributes customisation

Recently, we had to work on a project given by our local partner to create custom automation data base based on eBay API. Our development team worked on creating 3 scripts to match our 3 attributes set and fill automatically SQL database. The link on Paw Patrol Patroller is generated from 2 scripts, one from eBay API and our custom made script to find available stock.

Cost of owning a Magento website

There are 2 approaches of Magento website expenses. The first one is related to develop a website and the second one is the cost of maintenance.

  1. The cost of developing  Magento website start from $900 to $60,000. Magento doesnt allow you to add easily plugins and custom theme. There are few theme that have some good editorials tools but overall you will probably need a programmer to customise your website. As an example, the cost of developing Little Live Pets & Zanussi websites for DMS was $4,200.
  2. The cost of maintenance is mixed on Magento. Cost is lower than Drupal but way higher than WordPress. You can estimate from $3,000 to $30,000 to maintain and keep developing a good Magento website. A new landing page like Unox can be easily $500 for the content, layout and coding.

Cost of running a WordPress website

There are 2 approaches of website expenses. The first one is related to develop a website and the second one is the cost of maintenance.

  1. The cost of development start from $400 to $10,000. WordPress allow you to develop basic blogs to more advanced e commerces. As an example, the cost of developing an Adwords Sydney website for DMS was $1,200.
  2. The cost of maintenance is reduced. As an example, you can add pages and articles without coders. You will need need someone t help you for all custom tasks. As an example for cost of maintening a blog like Encyclopedia project is nearly $30 per year for the domain name and hosting while a ecommerce like driftwood for aquarium will cost $2,500 for web developer and graphic design expenses.

Magento internal structure

There is different way to build youl internal link structure such as blog and homepage links. Magento give you a second option to build categories and subcategories content by adding a static block under Custom design > Custom layout update

Add the following code:

<reference name="content">
  <block type="cms/block" name="cooking2" after="-">
    <action method="setBlockId"><id>cooking2</id></action>
  </block>
</reference>

It will display you new block under you subcategories and will give you space for your internal link structure. See ex: Zombicide & Magic Cards categories. For some themes, this option is not working properly such as on iconista website where we need a proper coder to custom the layout.

Landing pages on Worpdress: How does it work?

Content for landing page

We recently had a project for Jazz dance classes for CDA Academy. They want to explain more in depth their Jazz dance classes including the nature, price & objectives.

To prepare a new landing page you have to:

  1. Prepare the content
  2. Have it read by a copywriter
  3. Prepare the layout
  4. Add and save the new page
  5. Add the page in your navigation menu. Appearance > Menu > Add new page > Sydney dance classes (select your page).

Trade websites designed on WordPress

Plumber website

Some of the new plumber websites seems to have more and more promotion. With our new design, we decided to focus on both SEO and conversion rate. The market is quite busy and it can be hard to keep up with the demand. A plumber Sydney is a good example of onsite promotion and conversion.

Cash for cars website

We add a suburbs section to the new website for cash for cars Sydney and cash for junk car that we allow potential customers to find more easily our client website. Some suburbs such as Parramatta and Liverpool is a must for Local SEO.

Category page design on Magento

Anchor filters

Like most of eCommerce, you might have a lot of products on your website and this is the main reason why you need anchor filters that will allow your customers to review only products they are interested in.

Number of products per page

We recommend from 15 to 24 products per page because less than 15 will force your customers to click all the time on next page and over 24 products might slow down your page speed.

SEO optimised

Unlike 2014, more and more e Commerce doesnt include content in category page, even through it might affect the navigation. SEO can't be avoided today. You can check one great example on Petra beer glasses category page.

Dance School website made on WordPress

We designed the new Creative Dance Academy website on a WordPress CMS to ensure the design is smooth on desktop, tablet and mobile version. We used the master slide plug ins with the total business theme. We optimise the website for SEO and we add suburbs page to rank per location too. We additionally add pages for all the different dance types for their dance school.

Layout for WordPress services pages

Layout example

When we came across the new project for Petra Group, we had to design an efficient layout. The challenge came from the number of points and text needed to go through the different aspect of cafe fit out and cafe ideas. In fact, we had to go through cafe equipment, commercial coffee machine, coffee truck for sale and coffee grinders. We made a 2 columns / 2 columns / 1 column / 2 columns layout.

We used the function from Total business theme that give the option to design the layout prior to add the content. We just had to add content, image and gallery module to complete the layout and the job was completed.